Ninja Theory just donated a sum close to $80,000 for mental health charity Rethink Mental Illness. Ninja Theory proceeds from the sale of Hellblade: Senua’s Sacrifice on World Mental Health Day (Oct, 10th) raised £60,798.80, and each penny obtained on that date was donated by the Indie studio.
Speaking of the donation, Tameem Antoniades (Ninja Theory’s co-founder) said: ”We’re proud of our fans for showing their kindness towards others who, like our hero Senua, need our help and support to continue the good fight. Our donation to Rethink Mental Illness will impact many people’s lives in a meaningful way and help shed light on their darkness. Our small gesture has made a big difference. Thank you.”
Rethink Mental Illness supports and campaigns for people who’s severely affected by mental illness, helping millions of people challenging attitudes and changing lives. Jemima Woolgar (Rethink Mental Illness Events & Community Fundraising Manager) said: ”Your generous donation will make a big difference to the work that we do here at Rethink Mental Illness. The donation is the equivalent of employing two of our full-time colleagues to answer calls to our advice and information line, helping people newly diagnosed with mental illness get more information and support – which is fantastic.”
Is not that hard to help people in needs, and this kind of initiative driven by an indie studio should work as an example for bigger companies who have the power -for not saying money, to make such difference too.